From the category archives:

Online Marketing

Matt Mullenweg’s – 6 Steps to Kill Your Community

There is a lot of instruction on the web on how to grow your community, add followers and readership online. But is it all about the numbers? Instead the focus should be about engagement and conversation. The value you’re providing your readers in terms of fresh content that is helpful or actionable. Creating not just a resource – but a forum for debate and communication. Matt Mullenweg, the founder of WordPress recently created a post on his site highlighting what not to do in being successful in building your online community and web presence.

I thought I’d write a guide for how to increase the number of comments you get by 400-1,000% and ruin whatever shred of community you had on your site.

In short his list is:

  1. Abandon Search Engines.
  2. Be Famous!
  3. Put the Comment Form at Top.
  4. No Subscriptions.
  5. Make People Click Click Click.
  6. Treat Everyone the Same.
  7. Don’t Ask Anything of Your Audience.

Read Matt’s full essay here at ma.tt

What would you add to take this list to 10?

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Ready to Start Your Blog? Try WordPress

Have you been thinking about starting a blog or new site but not sure where to start? WordPress is a great tool that can help you get started in no time. I’ve created a brief WordPress startup guide and tutorial to walk you through the process of getting your blog up and running today.

Click the link below to download your free PDF copy of my quick-start WordPress Tutorial
Click Here for the WordPress Tutorial

You’ll learn answers to the following questions:

  • What is a blog
  • How and what to write about
  • How to install WordPress
  • How to create and edit Pages
  • How to add and edit new Posts (or articles)
  • How to add links and pictures to your blog
  • How to add new categories and categorize your Posts

and more…

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Should You Employ a Social Media Marketing Consultant

June 14, 2009

New companies or small businesses are limited in many different resources. Time, employees, and most of all, funding, can all be an issue for a new company or small business. This is why social media marketing is such a powerful tool for entrepreneurs and small business owners. With a low barrier to entry and low, [...]

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Techniques for Leveraging the Power of Twitter

June 12, 2009

Including Twitter in marketing strategies and goals for expansion is becoming common place. Many have realized the power of social media marketing, and Twitter is one of the most used and prominent tools the social media experience has to offer. While it is very simple to log into Twitter and begin broadcasting to your Twitter [...]

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Using Twitter for Marketing: Three Twitter Tips for a Notable Brand

June 5, 2009

Using Twitter for social media marketing is becoming more and more a standard practice for brands and companies looking to expand and connect with their target audience. When marketing on Twitter, branding is extremely important, to give a distinctive personality to what you have to offer and stick in Twitter users minds. While branding is [...]

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Social Media Marketing: Building a Community on Twitter

June 3, 2009

The most important aspect of social media marketing is building a community of interested people who will carry your message, offerings and news to their own networks on contacts. When using Twitter for social media marketing, there are several simple steps you can follow to get you started on building a loyal community of Twitter [...]

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Twitter Blogs: Finding Tips & Tricks for Marketing on Twitter

June 2, 2009

While using Twitter for social marketing may seem like the simplest thing in the world, it does not necessarily always have to be. You can create a Twitter account, slowly grow a network of Twitter followers and broadcast your targeted marketing messages to them and be happy with just that. However, over the life of [...]

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Three Tips for Effective Twitter Marketing

June 1, 2009

Establishing a social media marketing presence with the intent of publicizing your business, brand or offerings is the newest and one of the most cost effective methods of creating brand awareness and product loyalty. Getting started is as simple as setting of a Twitter account, but some of the nuances of being an effective marketing [...]

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Social Media Marketing on Twitter: Create a Meme

May 29, 2009

When doing research on Twitter for social media marketing, or, in fact, for any kind of internet marketing, a term you will come across often is “meme.” Memes, pronounced like “themes,” are simple, user generated concepts or repeated structures that pass quickly from one person to the next, in an almost viral fashion. When you [...]

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